Hajusuola.fi — Brand visibility growth in search
We built a Shopify store for Hajusuola.fi and developed its search visibility through ongoing SEO work. The challenge was growing visibility around a new brand with a product that was not yet widely known in Finland.
Client
Hajusuola.fi
Service
Shopify store & ongoing SEO
Situation
New brand in a competitive search market
Key result
Top 1 for primary keyword in 8 months
Starting point
Hajusuola.fi was a new brand in a market where product awareness in Finland was still limited. The online store had to present the product credibly and create a foundation for organic search visibility.
The challenge was that the store focused essentially on one main product. This limited natural keyword expansion and required a clear SEO strategy where topical authority was built gradually through content, on-page optimisation and ongoing monitoring.
New brand in the market
The product was not yet widely known in Finland, so search visibility and trust had to be built from scratch.
Limited keyword expansion
Expanding search themes was harder in a single-product store than in a broader product catalogue.
Project goals
Conversion
Build a store that presents the product clearly and supports purchasing.
Search visibility
Raise brand visibility on the most important product- and topic-related search terms.
Topical authority
Build a content foundation that strengthens credibility and visibility over time.
Continuous development
Track search trends, respond to changes and develop the site based on results.
What we did
We built the Hajusuola.fi store on Shopify and developed it from both a conversion and user experience perspective. The site was updated in phases so the product would be easier to understand and purchasing as clear as possible.
SEO work focused on on-page optimisation, improving primary keyword rankings and a regular blog strategy. Because the product range was narrow, visibility was grown by building topical authority and actively monitoring changes in search engines and search behaviour.
Phased delivery
01
Shopify store and conversions
- Shopify store build
- Improved usability
- Ongoing site development to support conversions
02
SEO strategy and content growth
- Prioritisation of primary keywords and search themes
- Regular blog strategy
- Search trend monitoring and optimisation updates
Measurable results
TOP 1
Primary keyword
The site reached first place for its primary keyword within the first eight months.
1.2
Avg. position
The primary keyword's average position was 1.2 over the full 16-month period.
8 000+ / mo
Organic traffic
Organic traffic grew to over 8,000 monthly visits.
Want a similar outcome?
Tell us about your site and we’ll show how a fixed monthly plan would work. The intro call is free.