Ostapuhelin.fi — New Shopify store on a new domain
We built a new Shopify store for Ostapuhelin.fi on a technically sound foundation without a heavy SEO project. The goal was to create the company's own sales channel that could compete in search results alongside major players.
Client
Ostapuhelin.fi
Service
Shopify store & technical SEO
Situation
No own website
Key result
Top 5 for primary keyword in 6 months
Starting point
Ostapuhelin.fi had no own website or online store; the business operated through third-party platforms. This limited the company's own visibility, ability to build search presence, and direct customer relationships online.
Competition in search results was extremely tough, with major players such as Gigantti and Telia ranking for the same themes. The online store built on a new domain therefore had to be technically correct from day one, even though no large-scale SEO project was carried out.
No own sales channel
The business operated through third-party platforms, which limited own web visibility and brand building.
Intense search competition
Primary keywords were dominated by Finland's largest companies, so the technical foundation had to be right from the start.
Project goals
Own online store
Build a dedicated platform for sales, customer acquisition and ongoing development.
Search-ready foundation
Implement the store technically so it supports search visibility without a heavy initial SEO project.
Competitive domain
Choose a strategic domain that supports search intent and strengthens relevance in the core theme.
Broader customer base
Enable reaching new customers directly through the company's own online store.
What we did
The project delivered a new Shopify store on a new domain. Before build, we planned a light but strategic SEO foundation, chose an EMD domain that supports search intent, and defined the store's key structural decisions.
No large on-page SEO project was run, but technical SEO, site structure and the most important search elements were considered from the start. The aim was a store that is not only a working sales channel but also a sensible whole for search visibility.
Phased delivery
01
Strategy and domain selection
- Light SEO strategy before build
- EMD domain chosen as the store foundation
- Core site structure planned with search visibility in mind
02
Shopify build and technical SEO
- New Shopify store built from scratch
- Key on-page elements defined
- Technical SEO considered in delivery
Measurable results
TOP 5
Primary keyword
The new domain reached top 5 rankings for a key primary keyword within six months.
6 mo
Competing on page one
The site began competing on the first page of search results alongside major players such as Gigantti and Telia.
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