Local massage therapist visibility growth with a new website
We rebuilt a local massage therapist’s website with SEO and conversions in mind and optimised their Google Business Profile. The goal was to make the business easier to find in search, Google Maps and local queries — and to improve the conditions for enquiries and bookings.
Client
Local massage therapist
Service
Website, SEO & local visibility
Situation
Weak SEO foundation and unoptimised Google profile
Key result
Organic clicks 4x in two months
Starting point
The business wanted stronger organic visibility and a website that better supported enquiries and bookings. The old site had several SEO gaps, and its structure did not serve local discoverability as well as it could.
Google Business Profile was also largely unoptimised. For a local service business that was a major opportunity — many potential clients search for the service directly in Google and Maps based on where they are.
Incomplete SEO foundation
The old site’s structure, content and technical setup limited organic visibility growth.
Weak local discoverability
Google Business Profile and local search signals were not yet supporting visibility as well as they could.
Project goals
Local visibility
Improve discoverability in Google, Google Maps and relevant local searches.
Organic traffic
Grow search traffic and reach more potential clients in the area.
Enquiries and bookings
Build a site that clearly guides visitors toward contact or booking.
Broader search visibility
Build a content and site foundation that also supports nearby-area searches beyond the main town — and a stronger base for visibility in AI search.
What we did
Planning for the new website started with keyword and competitor research. From that, we designed a site structure that supports both user flow and local search visibility.
The visual design was matched to the client’s style while covering technical SEO, on-page optimisation and local search signals. Google Business Profile was also optimised to support visibility in Google Search and Maps.
Phased delivery
01
Site strategy and new website
- Keyword and competitor mapping
- Site structure designed around SEO
- Visual build matched to the client’s brand
- Clearer path to contact and booking
02
SEO and local optimisation
- Technical SEO
- On-page optimisation for key pages
- Strengthening local search visibility
- Google Business Profile optimisation
- Building visibility beyond the main location into nearby areas
Measurable results
4x
Organic clicks
Daily organic clicks rose from about 2 to about 8 within two months.
+150%
Daily impressions
Impressions rose from under 20 per day to over 50 after the site rebuild.
+25%
Google Business Profile
Google Business Profile interactions grew 25% within the first month.
Want a similar outcome?
Tell us about your site and we’ll show how a fixed monthly plan would work. The intro call is free.