Furniture e-commerce SEO and organic growth
We helped a large furniture e-commerce business restore and strengthen organic growth after a site redesign. Work focused on on-page SEO, category content and team consulting.
Client
Large furniture e-commerce
Service
Search engine optimisation
Situation
SEO needed improvement after site redesign
Key result
Clicks doubled in 6 months
Starting point
The client had redesigned a large e-commerce site, after which SEO needed improvement — especially on-page SEO. On a large site, even small structural, content or technical issues can affect visibility broadly.
The site had a lot of potential, but category pages, landing pages and blog content were not yet optimised to support organic growth as well as they could. Technical issues and site speed challenges also limited progress after the project.
Post-redesign SEO gaps
After the redesign, on-page SEO, content and the technical foundation needed clear development.
Large, competitive search market
Furniture search results are highly competitive; visibility must be built across categories, landing pages and content.
Project goals
Organic growth
Turn the site's organic traffic back to growth after the redesign.
On-page SEO
Improve search optimisation for category pages, landing pages, blogs and products.
Technical clarity
Identify technical issues and consult the client's team on resolving them.
Foundation for ongoing work
Create a stronger base for expanding content and growing search visibility.
What we did
We ran extensive keyword research and competitor mapping, then built an SEO strategy for developing the large e-commerce site. Work focused on the page types that mattered most for search visibility and commercial discoverability.
We produced search-optimised content for category pages, optimised key landing pages, reviewed blog content and optimised selected products. We also consulted the client's team on technical improvements and local page production.
Phased delivery
01
Keyword research and strategy
- Extensive keyword research
- Prioritisation of key categories and landing pages
- SEO strategy planned for site scale
02
On-page SEO and content optimisation
- Search-optimised content for category pages
- Optimisation of key landing pages
- Blog content review and improvements
Measurable results
+100 %
Organic traffic
Clicks rose from around 1,000 per day to around 2,000 over the six months after the project.
100K+ / day
Daily impressions
Impressions rose from under 50,000 per day to over 100,000.
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