Epic Street Workout visibility growth with local SEO
We updated Epic Street Workout’s Squarespace site and delivered technical and on-page SEO optimisation aimed at growing local discoverability and bringing more qualified visitors to the site.
Client
Epic Street Workout
Service
Squarespace updates & SEO
Situation
Low organic visibility
Key result
36x traffic within a month
Starting point
Epic Street Workout had a strong offer and a clear local audience, but the site was not yet driving enough visibility from Google. Organic traffic was low, and the business did not rank for key local search terms where potential customers were searching.
The site’s technical setup and on-page structure needed improvement so Google could better understand what the business offers and which area it serves.
Low organic traffic
The site was not yet bringing a meaningful volume of visitors from Google.
Weak local visibility
Important service- and location-based searches were not surfacing the business strongly enough.
Project goals
Visibility
Improve visibility for the most important local search terms.
Organic traffic
Grow search traffic to the site quickly and sustainably.
Technical foundation
Fix technical and structural SEO issues on the site.
Customer acquisition
Make it easier for local customers to find the business on Google.
What we did
We delivered a practical SEO package for the Squarespace site, focusing on the fastest wins: technical health, site structure, on-page SEO and local search intent.
The goal was to make the site easier to understand for both users and search engines.
Phased delivery
01
Technical SEO and site structure
- Technical review of the Squarespace site
- Improving structure of key pages
- Fixing SEO fundamentals on priority pages
02
On-page SEO and local SEO
- Optimising titles, meta data and content structure
- Addressing local search intent
- Prioritising key keywords
Measurable results
36x
Organic traffic
Organic traffic grew from under 20 monthly visits to over 500.
TOP 3
Primary keywords
The site began ranking in the top 3 for key primary keywords.
-23
Ranking improvement
Average keyword ranking improved by 23 positions.
Want a similar outcome?
Tell us about your site and we’ll show how a fixed monthly plan would work. The intro call is free.